Have you ever met someone who comes to you, and asks you “what do you do?”. Except your parents and friends (to them, I say “I work with computers”, it’s hard to explain them what I do…), I’m pretty sure it doesn’t happens really often, isn’t it? We meet prospects, customers, competitors, work friends, and even with all the existing differences, we all work in the same market. but when you meet, like I did, a guy who works with wordpress, and barely knows about the servers running his websites, it a great challenge to explain him what my company does.